Fall 2016

Graphic Design Project in Pratt Institute

Background

The project is to create 3 candy boxes/wrapping for the company Rock Candy. The names of the company are based on bands/artists/musicians and the visuals on the wrapping are related to the artists.

Idea

Chocolate is seen as "food that can make one fat" for some people, therefore I want change this impression. Rock Candy is a company that creates natural based chocolate based on New Age Artist names. Just like New Age music, the packaging creates a calming, fresh feeling that suggests natural instead of sweet. The minimal size gives the impression to eat only a small piece and feel satisfied by its wonderful flavors.